Posted on Wed, 2009-12-23 18:36
Content is king
Search engines (Google, Bing, Yahoo) all rank your site based on your content. You need to make sure your content has the keywords that you expect people to search to find you are in your content.
This text has to be in HTML. A common problem on the web especially from people using things like MrSite (or any other site builder/WYSIWYG editor) is that they find the font they want to use doesn't work on multiple computers. To get around this, they will create images with the text in the image. As far as the search engines are concerned, there is no text there, so it has zero content to index.