Bobby Kotick - "I took a look at World of Warcraft and I thought, 'Who would want to buy a subscription to that?'"

Posted on Fri, 2010-02-19 13:15

This is from Bobby Kotick speach as DICE this year (CEO of Activision Blizzard)

Kotick was also offered the chance to buy Blizzard in the 1990s for $7 million, and then in the early 2000s for $700 million.

[12:10] "I took a look at World of Warcraft and I thought, 'Who would want to buy a subscription to that?'"

[12:10] "So, of course we ended up merging with them in 2008 when they were worth $7 billion."

You can buy World of Warcraft for just £4.99 from Amazon.

Activision Blizzard owns the following gaming brands:

Crash Bandicoot series
Guitar Hero series
Call of Duty series
Tony Hawk franchise
Spider-Man series
Spyro the Dragon series
Warcraft series
StarCraft series
Diablo series